oDesk Certified Marketing Methods and Techniques Marketer


 

STEVE HARTLEY                         
Cell - (205) 381-6894
Landline - (205) 979-8375                                 
email: hartleysw@hotmail.com                        

                                                                               

QUALIFICATIONS SUMMARY

A highly effective, results-oriented professional with solid marketing and advertising experience. Demonstrated experience in marketing planning, budgeting, research and production. A team player, with first-hand knowledge and experience in the role marketing plays within an organization. Detail oriented, but with the ability to see the ‘big picture’ of the organization’s goals and efforts. Areas of strength and experience include: Marketing Management, Direct Mail/Direct Response, Marketing Research, Production, Strategic and Tactical Planning, CRM Communications, Account Management, Internet Marketing, Web Development, Search Engine Optimization, Social Media Marketing, Online Advertising, Email Marketing. Exemplary communication and presentation skills.

Director of Marketing - Virginia College

Education Corporation of America
Birmingham, Alabama Area

Responsible for developing overall brand/business strategy and the go-to-market product and marketing plans. 

Responsible for implementation of the product and marketing plans working through a variety of functions including campus leadership and the corporate marketing department. 

Develop overall brand/business strategy, while working closely with operating units and corporate executive management. 

Define the overall product strategy and product development plan. 

Provide ongoing analysis of existing programs and develop new programs. 

Develop the overall marketing strategy for the brand. 

Provide overall advertising objectives and creative briefs to enable the Marketing departments to implement this strategy. 

Ensure alignment with the brand strategy by working closely with campuses to constantly monitor and improve the overall student experience. 

Monitor the rapidly evolving career education market; including market size, market trends and maintain a close eye on competition. 

Constantly evaluate and update our business strategy based upon this analysis. 

Final responsibility for setting pricing levels, with input from the campus and financial services. Conduct ongoing pricing analyses, to determine the optimum pricing level considering competition, market needs, financial aid, program differences and overall profitability. 

Develop and analyze ongoing and ad hoc market research.

Lead the development of the long-term and annual planning processes for campuses.

Marketing Manager - Virginia College

Education Corporation of America
Birmingham, Alabama Area

Implement the marketing plans for ground campuses by working through campus leadership and the corporate marketing department. 

Maintain brand integrity by working closely with other corporate units and campuses. 

Assist in the development and implementation of overall product strategy and product development plan. 

Provide ongoing analysis of existing programs and develop new programs. 

Develop creative briefs based on brand goals to enable the Marketing departments to implement the overall brand strategy. 

Analyze ongoing and ad hoc market research.

PROVENANCE DIGITAL MEDIA - Birmingham, AL 2009 - Present 

Account Executive

Recruited to manage all new accounts and to identify potential new clients. Responsibilities include:

 

 

 

 

 

 

 

O2 IDEAS – Birmingham, AL 2005 – 2009

Interactive Strategist

Consulted with external and internal clients on all Interactive marketing needs, including:

 

 

 

 

 

 

Direct Marketing Account Supervisor

Coordinated agency and client team members in the execution of multiple direct marketing projects, averaging 300+ separate direct mail projects per year. Responsibilities and accomplishments included:

 

 

 

 

 

 

 

KAPLAN TEST PREP – Birmingham, AL 2002 – 2005

Center Manager

Managed for all Kaplan Test Prep operations and marketing efforts within the State of Alabama. Responsibilities and accomplishments included:

 

 

 

 

THE UNIVERSITY OF ALABAMA AT BIRMINGHAM – Birmingham, AL 1998 – 2002

Director of Programs and Marketing - School of Engineering Professional Development

Directed all marketing efforts for the School of Engineering Continuing Education department. Responsibilities and accomplishments include:



 

 

Marketing Director – UAB Special Studies

Directed all marketing, advertising, and public relations efforts for the University’s largest continuing education department. Responsibilities and accomplishments include:

 

 

 

 

 

EDUCATION

Bachelor of Arts in Communication, The University of Alabama

Advertising Major, Marketing and English Minors